$250k + saved for our clients

From operational chaos to structured, scalable systems.

Helping small businesses, contractors, and service companies scale through customized CRM implementation, automation, AI-driven workflows, and strategic brand alignment.

Free Discovery Call
Our Sevices

We help businesses build strong internal foundations through automation, and structured systems they can rely on.

Services

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Full System Implementation

Every engagement includes the complete foundation required to run, automate, and scale your operations.

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CRM Foundation

  • GHL account setup and configuration
  • Phone number and email domain setup
  • Lead source tracking
  • Custom lead nurture pipeline
  • Custom sales pipeline
  • Custom operations pipeline

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Lead & Funnel Tracking

  • Website form integrations
  • Calendar setup
  • Lead capture and attribution tracking

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AI agent Setup & Automation

  • AI voice agents
  • Conversation AI agents
  • Customer follow-up automation
  • Knowledge-based Q&A bots
  • Lead qualification systems with AI agents
Disclaimer

AI agents cannot be guaranteed to perform at a specific accuracy level. Their effectiveness depends on the quality of client data, clarity of operational processes, and defined business principles. AI systems require structured training, refinement, and iteration to reach optimal performance. AI implementation is an evolving system — not a plug-and-play solution.

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Branding & Systems Integration Packages

For businesses seeking transformation rather than incremental improvement, Novaline offers bundled packages with waev Studio that combine:

  • Brand strategy & identity development
  • Website redesign and messaging clarity
  • CRM and automation implementation
  • Lead generation funnels
  • Internal operational system design

This ensures:

  • Brand promise matches operational delivery
  • Marketing systems integrate directly with backend workflows
  • Growth is cohesive, not fragmented

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Training, Documentation & Support

Ensures your team understands the system and uses it effectively.

  • System check-in after 1 month and 6 months after implementation
  • Go-live walkthrough
  • System documentation

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Payment Structure

We build your system at the pace you choose.

  • Clients pay a monthly retainer for a set number of development hours. These hours are applied directly to building your system, CRM architecture, pipelines, AI agents, automations, and integrations.
  • More hours per month = faster implementation.
  • No minimum commitments. You can stop at any time and keep everything that has been built.

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Custom Tools

Design and development of custom operational tools built around your business needs, ranging from lead dispatch mapping and inventory tracking to quoting systems, CRM reporting, and fully tailored solutions.

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Who we help

We Help Service Businesses
Looking to Optimize, Automate & Scale.

HVAC

Plumbing  

Painting

Home Services  

Local trades businesses

Early-stage service companies under $2M revenue

See yourself in there? We're here to help.

Free Discovery Call
About

Meet Nick, the man behind Novaline Systems.

Nicolas Roy (right) is the Program Director at TRALO Heating & Cooling (previously Prestige Home Improvement) is the architect behind the company's 979.52% growth in 2024 and 982.78% growth in 2025.

By building the operational systems, CRM frameworks, and AI integrations that powered TRALO's scale, he helped turn a regional HVAC company into a back-to-back #1 Fastest Growing Company in the Ottawa Business Journal rankings.

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Brand management by waev Studio